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Why a freelancer can be both a person and a business

Author:Edwin Zuijdendorp MBA - Ambassador for Zooly
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Article image: Why a freelancer can be both a person and a business

A freelancer can be both a natural person and a genuine business at the same time. The important distinction is not whether there is only one individual behind the activity, but whether that professional operates independently in the market and whether the specific client relationship preserves that independence.

A common misconception in the freelance economy is that a freelancer is simply a person, while a company is a business. In reality, these categories are not mutually exclusive. An independent professional can remain a natural person while simultaneously operating a genuine commercial business.

The important distinction is therefore not between person or business, but between a person who is operating independently in the market and a person whose working relationship functions more like employment.

Why are “person” and “business” not opposite concepts?

A person describes who performs the activity. A business describes the economic activity being carried out.

One individual can therefore be both.

A freelancer may personally provide the service while also finding clients, negotiating commercial terms, investing in equipment, marketing expertise, managing costs and accepting the possibility of profit or loss.

International labour classifications recognise this distinction. The International Labour Organization identifies independent workers without employees, including own-account workers, as a recognised form of economic activity. A business does not need employees, departments or a corporate structure in order to exist.

The fact that there is only one person behind an operation therefore does not automatically make it any less of a business.

How does a freelancer operate as a business?

The easiest way to understand the distinction is to look at what businesses actually do.

An independent freelancer may:

  • acquire and maintain different clients;

  • negotiate prices and contractual conditions;

  • decide which work to accept or refuse;

  • invest in equipment, software, insurance or professional development;

  • market services under their own name or brand;

  • organise when and how services are delivered;

  • carry the financial risk of periods without work.

These are commercial activities.

The OECD similarly recognises that self-employment includes a wide range of economic actors, from small business owners and independent professionals to own-account workers. Entrepreneurship and self-employment are not identical concepts, but there is substantial overlap where a professional genuinely operates independently in the market.

The difference between a freelancer and a much larger consultancy may therefore sometimes be primarily scale, rather than the existence of a business activity.

Why do organisations often see freelancers as workers rather than businesses?

Much of the confusion comes from visibility.

When an organisation contracts with a consulting company employing fifty people, the supplier is immediately perceived as a business. When essentially the same specialist service is provided directly by one person, attention shifts towards the individual performing the work.

But headcount is not a reliable measure of entrepreneurship.

A one-person cybersecurity consultancy, designer or legal adviser may have several clients, negotiate its own rates, carry professional liability, own specialist tools and compete actively for business. At the same time, a much larger supplier could be commercially dependent on one customer.

The more meaningful question is therefore not how many people are behind the supplier, but how economically and operationally independent that supplier actually is.

How can a freelancer be a business and still be economically dependent?

Recognising a freelancer as a business does not mean that every freelance relationship is genuinely independent.

The ILO recognises a category of dependent contractors precisely because some working relationships sit between traditional employment and clearly independent entrepreneurship. A person may formally operate independently but remain heavily dependent on another organisation for access to work, income or important aspects of how the work is performed.

That means two questions should remain separate: "Is the individual operating an independent economic activity?" and "Does this particular client relationship preserve that independence?"

A freelancer may have a genuine business, other clients and a market presence, but still enter a relationship in which one client gradually controls working hours, methods, availability or important commercial conditions.

Equally, the fact that the freelancer personally performs the service does not by itself transform a B2B relationship into employment.

Why does this distinction matter for B2B relationships?

Treating every freelancer primarily as an individual worker can distort the way organisations design their external workforce processes.

A genuinely independent freelancer is not necessarily labour temporarily sitting outside payroll. The freelancer may instead be an external supplier selling specialised knowledge, accepting commercial risk and building an independent client base.

That does not remove the need for employment-status safeguards. It changes the starting point.

Rather than beginning with “This is one person, so are they really a business?”, a more useful question is: “Is this person genuinely conducting an independent business, and does this engagement allow that independence to continue?”

This approach recognises both sides of freelance work: the human being providing the service and the business activity through which that service is offered to the market.

What does this mean for Zooly?

For Zooly, the distinction supports the marketplace principle that a freelancer can be both an individual professional and an independent business participant.

The relevant question is therefore not whether there is only one person behind the Vendor, but whether the Client-Vendor relationship reflects genuine commercial independence.

This allows freelancers to be recognised as people with individual rights while also treating genuine independent professionals as businesses operating within a B2B marketplace.

Key compliance takeaways for clients engaging freelancers

  • A natural person can operate a genuine business: “Person” and “business” are not mutually exclusive concepts.

  • Business does not mean corporation: A commercial activity can be operated directly by one individual.

  • Headcount does not determine entrepreneurship: A one-person supplier may still be a genuinely independent business.

  • Look at economic substance: Client diversity, pricing autonomy, commercial risk, investment and market activity provide more information than labels alone.

  • Separate business status from relationship status: Someone may operate a real business while a particular engagement still requires its own classification assessment.

  • Assess independence in practice: The relevant question is whether the professional remains economically and operationally independent within the specific relationship.

The central distinction is therefore straightforward: a freelancer does not stop being a person when they become an entrepreneur, and they do not stop being a business simply because there is only one person behind it.

When does charging a freelancer for access to work breach Dutch law?

An intermediary deducted 3.5% from a freelancer’s pay for arranging an assignment. The Arnhem-Leeuwarden Court of Appeal held that the fee breached Dutch law. The case shows why intermediaries and marketplace operators need to look at what the fee buys and how the assignment works in practice.

What should clients check before engaging freelancers in 2027?

Preparing for 2027 starts with understanding how your freelance arrangements work today. This guide helps clients identify what to check, which questions need a closer look and what to resolve before approving or renewing an assignment. The budget is approved, the freelancer is available and last year’s agreement is ready to reuse. Before signing, ask one more question: does the proposed arrangement still make sense as freelance work? Start by comparing the agreement with how the work will actually be done. Have the duties changed? Who will direct the work? If an intermediary is involved, what will it be responsible for? The checks below help you spot what needs a closer look before you sign.

What is an FMS operator?

An FMS operator combines mediation between clients and freelancers with the administration of assignments through a Freelance Management System. In this model, the client and freelancer contract directly for the work. The operator supports their engagement without becoming the contractor responsible for delivering the assignment. A client needs an independent engineer. A business introduces a suitable professional, helps collect the documents and supports the agreement and invoicing. The engineer delivers the services directly to the client. The business remains involved throughout the assignment, but it has not employed the engineer or undertaken to deliver the engineering work itself. How should that role be described? FMS operator provides a useful name. In this article, it means a business that uses a Freelance Management System to connect clients and freelancers and administer their direct engagements. It builds on the mediation role—bemiddeling in Dutch—which Zooly has also described as the broker role. The term describes a business model. It is not a new statutory status.

Can a professional cyclist be self-employed while taking orders from a team director?

“Close the gap before the climb.” Imagine hearing that in your earpiece with a teammate on your wheel. The team director has spotted a move up the road, and you have seconds to respond. The instruction tells you what the team needs in that moment. To understand the rider’s working relationship, it helps to look at what happens after the finish. The men’s WorldTour rules allow teams to engage self-employed riders where the applicable law permits it, and they set conditions for pay and insurance. So who sets the rider’s training schedule between races? Can the rider negotiate an extra commitment? Who bears the cost if an injury keeps them off the bike? Together, those details help show how much independence the rider has in practice and who carries the financial risk. UCI Road Regulations, Article 2.15.115 bis